Why YOU?
Imagine you're applying for a job, or advertising your skills/services, and I'm (Mr. Brindle) your prospective employer or client. Explain to me why I should hire you over anyone else. What qualities, traits, skills, etc. do you possess that would show you're more deserving than any other applicant or business. Make a case for YOU. Be specific and detailed as to why you and your work/skill set would bring more value than anyone else's.